About Me
About
I am a results-driven Account Manager with expertise in digital media, strategy, and brand development. At Disney, I’ve managed diverse programmatic campaigns, optimizing performance and driving revenue for clients across various industries. My background includes building brand narratives and executing strategic initiatives for companies in fields such as Finance, Film, and Craft Alcohol. Passionate about growth, I am always looking for new challenges to enhance my skills and drive impactful results.
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On the importance of team collaboration
Collaboration has been a cornerstone of my professional journey, particularly in my role as a Programmatic Account Manager at Disney. Whether working with sales, pricing, or creative teams, I’ve seen firsthand how strong interpersonal communication is critical to a company's success. I’ve led and collaborated with diverse teams, driving campaign success through coordination, troubleshooting, and problem-solving.
My time in Northwestern’s master’s program and consulting for organizations like the U.S. Ski & Snowboard Team further honed my ability to balance leadership and teamwork in fast-paced environments.
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I’ve learned that the best results come from fostering a culture where every team member understands their role in achieving shared goals. Successful collaboration isn’t just about individual contributions but about working together to elevate the team’s impact.
My aim is to continue fostering environments where collaboration is not just encouraged but essential to success.
Experience: Professional
Programmatic Account Manager – The Walt Disney Company
March 2021 – Present
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Partner with various internal and external stakeholders to ensure successful execution of programmatic campaigns
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Partner with Sales and Pricing & Planning to provide materials for Proposals/Avail submissions including media recommendations, screenshots, research, competitive data, and advise on what is technically feasible to execute
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Lead client communication related to our programmatic offering and optimizations
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Troubleshoot campaign performance by investigating ad server bugs, third party discrepancies and under-delivery issues
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Assist clients and sales teams in the billing and reconciliation process
Marketing Analyst – PeopleCaddie
May 2020 – January 2022
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Build brand positioning and narratives to gain industry exposure
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Manage projects across operations to further strategic goals
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Develop creative and content assets
Account Manager Professional Intern – Disney's Yellow Shoes
January 2020 – April 2020
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Develop, initiate and monitor marketing projects for Disney Cruise Line through Disney's digital ad interface
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Convey strategic direction for each job to the creative team, and vice versa
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Ensure delivery of accurate, on-time messaging that promotes Disney's mission
Graduate Immersion Quarter Team Project Consultant – U.S. Ski and Snowboard Association
Summer 2019
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Assess and reframe the organization's brand narrative
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Research and build pitches for new potential Tier 1 Partners
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Conduct brand audit to solidify target consumer base
Copy Editor/Slotter – The Daily Illini
Spring 2016 – Spring 2018
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Write headlines, cutlines, and image captions
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Read and correct for consistency with Associated Press and Daily Illini styles
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Fact check and proofread articles for grammar/punctuation
Marketing Intern – Keno Kozie Associates
Summers 2016 & 2017
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Assist with development of creative concepts and marketing strategies
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Develop content for print, electronic, and social media promotional materials
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Perform research to find content relevant to customer base
Editorial Intern — The Culture-ist (online travel magazine)
Summer 2017
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Research and write weekly articles to contribute to the website literature
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Collaborate with other interns on content and strategy
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Review and edit the work of other interns
Experience: Leadership
Executive Board, Copy Editor – Journal of Integrated Marketing Communications
Fall 2018 – Winter 2019
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Direct the team of Associate Editors in reaching out to potential authors, and following up throughout the writing process
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Assess and edit each draft article for style, punctuation, and grammar
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Collaborate with Executive Board on decisions regarding the direction of the Journal, theme, etc.
Teacher's Assistant – IMC Brand Strategy and Consumer Insight Classes
Winter 2018 – Spring 2020
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Engage with students to answer their questions outside of class
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Grade each assignment, as well as midterm exams, leaving constructive criticism
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Ensure academic integrity is maintained within the class
Research Assistant – Don Schultz, Professor Emeritus and Pioneer of Integrated Marketing Communications
Winter 2018 – Winter 2019
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Assist in assembling and reviewing academic articles before they are submitted to various journals and conferences
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Directly submit all academic work and article reviews
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Research sourcing within articles and ensure proper citation
President – Girls Next Door A Cappella, Executive Board
Fall 2017 – Spring 2018
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Orchestrate the group's four main shows, coordinating with major music venues as well as the RSO office and Exec board
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Delegate to committees for tasks like setting up stage visuals
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Determine ticket prices and collaborate with Treasurer to handle ticket sales
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Coordinate with Exec board to make group decisions
Education
Northwestern University, Medill
2018 – 2019
Master's of Science in Integrated Marketing Communications
University of Illinois at Urbana-Champaign
2014 – 2018
Dual Degree Program: English and Psychology